CSE’s Anil Mall chats with Sky Pinnick, CMO of C21 Investments Inc. (CSE:CXXI), to discuss the company’s retail footprint off “the strip” in Nevada and how Sky is applying his 20-year experience in filmmaking to craft an authentic brand around C21 and its products.
Here’s an overview of what Anil and Sky cover in this edition of the #HashtagFinance podcast:
0:35 – Introducing Sky Pinnick
1:48 – C21: A profitable model in the cannabis sector
2:59 – Weathering the pandemic “storm”
5:55 – Introducing Bruce Macdonald as the Non-Executive Chairman of the Board
6:18 – What Sonny Newman brings to the table as CEO
8:44 – Silver State Relief – 40K walk-in customers per month
10:55 – Staying off “the strip”
11:18 – The expectations of the “green rush”
16:35 – Why it is ok to wait for Federal Legalization
19:14 – The customer experience in Nevada
22:09 – Sky’s role at C21 and his background in film
26:49 – Sky’s passion for the plant
29:35 – Battling the cannabis stigma
32:00 – Milestones ahead for C21
About C21 Investments Inc.
C21 Investments is a vertically integrated cannabis company that cultivates, processes, and distributes quality cannabis and hemp-derived consumer products in the United States. The Company is focused on value creation through the disciplined acquisition and integration of core retail, manufacturing, and distribution assets in strategic markets, leveraging industry-leading retail revenues with high-growth potential multi-market branded consumer packaged goods. The Company owns Silver State Relief and Silver State Cultivation in Nevada, and Phantom Farms, Swell Companies, Eco Firma Farms, and Pure Green in Oregon. These brands produce and distribute a broad range of THC and CBD products from cannabis flowers, pre-rolls, cannabis oil, vaporizer cartridges and edibles. Based in Vancouver, Canada, additional information on C21 Investments can be found at www.sedar.com and www.cxxi.ca.
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