CSE’s Phillip Shum chats with TAAT Lifestyle & Wellness Ltd. (CSE:TAAT) CEO Setti Coscarella about their objective to introduce an innovative, experience-driven alternative to tobacco cigarettes for tobacco smokers who aspire to leave nicotine behind.
Here’s an overview of what they cover in this episode of #HashtagFinance:
0:35 – Introducing Setti and the TAAT mission
1:57 – Setti’s background with Phillip Morris’ heat – not burn – product (IQOS)
4:15 – How Hemp/CBD cigarettes emulate a tobacco/nicotine smoke
7:43 – Manufacturing and marketing differences between hemp and tobacco cigarettes
11:53 – Recently secured manufacturing partner and patent filing
14:42 – Where TAAT is currently being sold and tested
16:37 – What you didn’t know about the tobacco industry
18:35 – Setti’s goals as the new CEO of TAAT
19:45 – TAAT’s opportunity in the 900Bn global tobacco market
CSE’s Phillip Shum chats with TAAT Lifestyle & Wellness Director Joe Deighan, who discusses their recent public listing and subsidiary Taat Herb Co. who manufacture and sell premium hemp products including hemp cigarettes made from a proprietary blend of premium hemp.
Here’s an overview of what they cover in this podcast:
1:38 – Joe’s background in the e-liquid manufacturing sector.
3:30 – The taste profile of the TAAT hemp cigarettes.
4:48 – Why TAAT is addressing the tobacco market with CBD products.
5:50 – The size of the North American cigarette market.
6:33 – How management is supporting TAAT’s growth.
8:17 – The distribution opportunity for hemp cigarettes within the US.
10:08 – The banking advantages of hemp over cannabis in the US.
11:45 – Origins of the “TAAT” name.
TAAT Lifestyle & Wellness Ltd. is focused on hemp-based products that have been demonstrated to aid in improving health, quality of life, and overall wellness.
Taat Herb Co. provides a better-for-you alternative to tobacco that tastes and smokes as well as, or better than, traditional cigarettes. Taat Beyond Tobacco™️ Hemp cigarettes effectively deliver high yielding CBD & CBG without the “high” and without the scent or taste of cannabis.