Tag Archives: Traci Costa

Peekaboo Beans Inc. Opens the Market at the CSE Media Centre

The CSE proudly welcomed Peekaboo Beans Inc. (CSE:BEAN) for a Market Open at the CSE Media Centre on March 9th, 2020.

Peekaboo Beans Inc. is a children’s apparel brand with a focus on environmentally responsible clothes that are intentionally designed to inspire play. Headquartered in Richmond, British Columbia, the company places great emphasis on its company values of respect, quality, and community. Peekaboo Beans works to promote a playful lifestyle for children by designing comfortable clothes that are built to last. Through an omni-channel approach, Peekaboo Beans engages sellers through social platforms – including Instagram and Facebook – as well as online retailers, to maximize revenue and build brand loyalty.

“To open up the market on International Women’s Day is just a complete honour. I feel extremely proud to be one of the only publicly traded companies in Canada that has a majority female board,” remarked Peekaboo Beans Founder and CEO Traci Costa. “So, it’s one step forward, and we’re really, really excited and proud about that.”

“I really, honestly believe that, with any decisions that are made within companies or within the world, there needs to be diversity and, specifically, there needs to be women voices within that. Women bring empathy; they bring compassion, they bring strength and power, and love, and kindness. And [they] collaborate,” she added.

Joining Costa at the momentous Market Open were other key members of Peekaboo Beans’ female-driven team, including Sarah Bundy and Tamara Mimran from the company’s Board of Directors.

View the podcast on this Market Open featuring Traci Costa here.

For more details about the CSE Media Centre, including information on upcoming Market Opens, please visit the CSE website, or follow us on social media.

Traci Costa on the Power of a Majority Female Board of Directors

CSE’s Grace Pedota hosted Traci Costa for her second appearance on #HashtagFinance to discuss her company, Peakaboo Beans Inc. (CSE:BEAN), ringing the bell to open the market at the CSE, and her thoughts on International Women’s Day.

In this discussion, Traci shares how Peekaboo Beans is celebrating new beginnings after “resetting” the company last year (2:21), the advantages of having top female talent in the BEAN boardroom (6:51), and the company’s reasons for rebranding after 14 years as Peekaboo Beans (10:49).

Listen until the end to hear how Traci regularly uses the Tik Tok app, and why sustainability is at the heart of how her company operates.

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Traci Costa on Leveraging Digital Innovation to Grow a Children’s Clothing Brand

Peekaboo Beans (CSE:BEAN) CEO, Traci Costa, sat down with Grace Pedota to talk about her lifestyle children’s clothing brand and how they recently pivoted to an omni-channel distribution model (1:00), while also discussing the network effect of social retailing (3:15), and utilizing technology to bring a brand to life (7:00). Listen until the end to hear Traci’s personal story on why she started the business, the importance of speaking to, and learning from other women entrepreneurs, and her advice for ANYONE starting a new business.

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