CSE’s Phillip Shum recently caught up with Ian Tennant, Co-Founder and Director of Newsfile Corp., to reflect on the company’s origins starting 20 years ago.
In this chat, Ian shares how the Sarbanes-Oxley Act presented an opportunity for a new, national newswire service (1:04), his tips to maximize the most important real estate of a press release (4:00), and the key ingredients to reaching both Canadian and US investors (8:09).
CSE’s Grace Pedota recently caught up with Helen Bilhete, Head of Corporate Development at Newsfile, to discuss her recent experience at the “boutique” newswire service and her other career endeavors, including acting.
During this chat, Helen shares her perspective on how newswire services work a lot like courier systems (3:10), the journey she underwent to build courage and success in sales (8:55), and the distinct benefits of not being afraid to “stand out” on Bay Street (12:34).
The CSE was proud to welcome Newsfile Corp. to open the market at the CSE Media Centre on December 9th, 2019.
Established in 1997, Newsfile is Canada’s customer-first newswire and regulatory filing team that offers broad access to key media channels. Using innovative technology, easy-to-use platforms, and comprehensive circuits, Newsfile helps law firms, stock exchanges, and investment managers distribute news to a worldwide audience of investors, analysts, and institutions. To ensure compliance with all Stock Exchanges, Newsfile reaches out to major broker terminals, financial databases, aggregators, media and more.
“Newsfile is a news dissemination provider for publicly listed companies, and we’re really excited to be here today because we work with so many CSE-listed companies, and we love working with the CSE. So it’s great to be here and open the market today,” remarked Ian Tennant, Director & Co-Founder.
“I think what really makes our team great is that we specialize in working with small cap companies. That’s really the engine that drives Newsfile, is giving those small cap companies the type of service that large cap companies are probably used to expecting.”
Joining Tennant at the Market Open were other key members of the Newsfile team, Wasim Thaha and Helen Bilhete.
Check out a #HashtagFinance Podcast with Helen Bilhete here or our episode with Ian Tennant here.
For more details about the CSE Media Centre, including information on upcoming Market Opens, please visit the CSE website, or follow us on social media.
Global consumption of news is at an all-time high. Our digital lives keep us constantly connected and fed with a steady diet of emails, shares, tweets and more. The result is that people actually have less time to read than ever before.
So, how do you create news releases that will get the attention of an overstimulated audience?
Here are 10 tips to help your company’s news stand out:
Focus on the headline
Include your company name and an action item.
The headline is your best chance to make a statement and to capture the reader’s attention. Use the opportunity to make an impression.
Keep it concise
Many will not read beyond your headline and first paragraph, make your point early and get the important details across promptly.
Less is more in an era where the average person is overwhelmed with content.
A picture/map/chart/video will increase viewership of a news release and provide a visual representation of the message.
Include a quote
Readers’ eyes are naturally drawn to the first quote.
A quote adds a human element to the news and provides great content for journalists.
Link back to your website
Your news release shouldn’t explain every detail. A link will encourage readers to visit your site for more information.
Use social media
Your investors are using social media and you should as well.
“Like,” “Share,” “Re-Tweet” your own releases and encourage other to do it too.
A news release should be issued at least once per quarter. This helps you to maintain momentum, build a historical timeline of announcements and keep your story relevant.
Build and maintain your own contact list
Allow investors and potential investors to subscribe to your mailing list.
Collect contacts within your industry – media, analysts, bloggers.
Include the list on your news distribution.
Think like a “skimmer”
Let’s face it, your readers are scanning through your news release (a natural consequence of our time-starved society) – so create your news release for the eyes of a skimmer.
Let readers quickly find what they’re looking for and catch their attention by using the tips in this list.
Use a reputable newswire
Although you can promote your own story, nothing takes the place of a trusted newswire.
In a world of “fake news,” an emphasis on authentication will only grow stronger.
You are one among thousands of public companies in North America, all competing for the attention of enthusiastic, research-driven investors. If a news release is your best tool for marketing your company, consider your audience’s perspective, reading habits and research needs. Implement these 10 tips. And then enjoy an increase in reader feedback; an increase in awareness of your company; and an increase in your confidence that your news releases are effectively promoting your message.