Hadley Ford, CEO of iAnthus Capital Holdings, joined James Black after the iAnthus Market Open at the CSE Media Centre to discuss some of the firsts the company has achieved as an MSO in the cannabis space (4:11), how regulatory challenges in the US drive their strategy for branding and distribution (8:15), and his thoughts on the SAFE Banking Act, including how quickly he believes it will get through the Senate (14:37). Listen until the end to learn about the company’s mission to build a portfolio of iconic brands and delight their customers, for his opinion on the current vape ban in the US, and to hear why cannabis is a family business for him.
The CSE was happy to welcome the team from iAnthus Capital Holdings (CSE:IAN) to participate in a Market Open at the CSE Media Centre on October 4th, 2019.
iAnthus Capital Holdings is a multi-state cannabis operator that owns and operates licensed cannabis cultivation, processing, and dispensary facilities in the United States. Founded by entrepreneurs with decades of experience in operations, investment banking, corporate finance, law, and healthcare services, iAnthus provides a unique combination of capital and hands-on operating and management expertise, with the goal of delighting their customers.
“I think it’s a tremendous honour to be opening the market. We’ve worked with the CSE from day one, the exchange has been tremendously welcoming, and you do need good execution for your shareholder perspective. You also need good execution in the marketplace, even from an employee perspective, because they watch the stock every day, and their efforts and hard work in delighting our customers are reflected in that,” remarked CEO Hadley Ford.
“We delight our customers because that’s the essence of what a business should be. If you don’t have customers, you’re not in business. A customer comes in, they need to be delighted by that experience and they need to come back.”
In addition to CEO Hadley Ford, several members of the iAnthus team were present at the Market Open. Elizabeth Stavola, Chief Strategy Officer, had the honour of ringing the opening bell.
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