CSE’s Barrington Miller is joined by Erica Williams, Founder and CEO of The Yumy Candy Company (CSE:TYUM), for a special International Women’s Day episode to discuss being a woman entrepreneur in the capital markets, including seeking opportunities, overcoming hurdles, and finding and providing support. The conversation also addresses brand marketing via social media.
Here’s an overview of what Barrington and Erica discuss in this edition of the “Exchange for Entrepreneurs” podcast:
00:00 – Background and introduction
02:30 – The creation of The Yumy Candy Company
06:30 – Marketing your brand with social media
09:30 – Dealing with social media negativity
12:20 – What advice would you give to your younger self?
13:30 – Tackling hurdles related to your position
16:05 – Team and culture
18:20 – Supporting other women entrepreneurs
19:20 – Childhood role models
21:55 – Social media links and other information
About Erica Williams
Erica is a serial entrepreneur and has a longstanding passion for health and wellness. She has always been a candy lover but couldn’t find a healthier option that was also affordable. Her health journey began years ago when she developed an unhealthy relationship with food and realized to live a healthier lifestyle, education was key. Erica undertook studies in Kinesiology at the University of Fraser Valley and even furthered her knowledge with personal training and nutritional certification. During her studies, Erica competed in fitness competitions across Canada and created a consistent, healthier lifestyle and positive attitude towards foods. The Yumy Candy Company Inc. is founded on the “Feel Good” philosophy Erica now follows in her day-to-day. From her experience with coaching clients, the number one thing on everyone’s agenda was searching for low-sugar, plant-based snack options.
About The Yumy Candy Company Inc.
The Yumy Candy Company is an affordable health-conscious low-sugar plant-based confectionery company based in Vancouver, British Columbia and it has developed a portfolio of healthier gelatine-free candies made from Non-GMO ingredients with proprietary recipes. All of its products are free of gelatin, soy, gluten, nuts, dairy, eggs, sugar alcohols, artificial sweeteners, and genetically modified organisms.
Learn more about The Yumy Candy Company Inc. at https://thecse.com/en/listings/diversified-industries/the-yumy-candy-company-inc
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