Tag Archives: Investors

DealMaker Deals: Deconstructed

Our first instalment of Deals Deconstructed celebrates a groundbreaking raise from Stately Cannabis Brands Ltd. (“Stately”), a US focused cannabis strategic acquisition company founded by three serial entrepreneurs.

Trent Kitsch, Jeff Barber, and Ryan Foreman have already founded, scaled, and commercialized several Canadian success stories, including DOJA / HIKU (a vertically integrated cannabis lifestyle brand and brand house) and SAXX (premium apparel).

Stately plans on tapping into its deep network and leveraging its team’s proven expertise in cannabis, branding and consumer packaged goods to identify an emerging cannabis brand that has the potential to become a market leader and nationally recognized brand.

So, when it came time for the seasoned entrepreneurs to capitalize their newest venture, speed, efficiency and a broad reach driven by digital marketing was top of mind.

That’s where DealMaker makes new realities possible.

The deal was quarterbacked by Pushor Mitchell LLP, a premier regional firm based in British Columbia.

Using DealMaker, Stately and Pushor Mitchell were able to reach and close retail investors based around the world – leveraging the power of the internet. In just a matter of weeks, the company brought in approximately $9.6 million from over five hundred investors, all while based in their hometown of Kelowna, British Columbia.

Investors from
73 cities
4 continents
subscribed to Stately through DealMaker.

154 investors
completed their subscriptions within
24 hours
of receiving their e-mail invitations.

289 investors
closed their subscriptions
completely online
without needing to print or fax a single piece of paper.

Like many entrepreneurs, Trent, Jeff and Ryan like to be “hands-on,” so DealMaker’s real-time progress updates and data insights were much appreciated.

“We had access to an unprecedented depth and richness of insight with DealMaker. The ability to understand and adapt to our investors’ progress was a real game-changer.”
– Jeff Barber, founding partner and CEO, Stately Brands Cannabis Ltd.

DealMaker also unlocked tremendous efficiencies for the issuer’s counsel, Pushor Mitchell.  DealMaker helped the firm deliver nimble, cost-efficient solutions to a key client, while focusing its attention on providing high-value legal advice rather than pushing paper – a game-changer for capital raises.

“The use of the DealMaker platform reduced the number of email exchanges and phone calls, resulting in a more efficient process overall. DealMaker made it easy to keep track of the progress of our client’s financing.”
– Keith Inman, Partner, Pushor Mitchell LLP

Trent, Jeff, and Ryan know how to create excitement, they know how to operate efficiently, and they know how to build a business. And for Keith at Pushor Mitchell, reputation, client service and excellence are paramount.  Where speed, efficiency, and quality are critical, issuers and counsel need a reliable solution that keeps up with the pace of the markets. DealMaker delivers.

Want to learn more about Stately?

Stately Cannabis Brands can be reached at https://www.statelybrands.com and [email protected].

Are you ready for DealMaker?

If you’re ready to take advantage of the groundbreaking DealMaker platform, feel free to contact DealMaker at [email protected] or  +1 855 550 1683.

Visit dealmaker.tech

Press Play: Reeling in the power of videos to reach the right investors through social media

A collaborative and engaging form of communication within the investment community is an integral component of a well-managed public company. This can range from traditional and digital media to conferences and networking, however social media and video marketing are the key elements in raising brand awareness most effectively.

When it comes to videos, they are one of the most powerful tools to reach investors because they are easily digestible and more memorable than plain text. In a world where content can be shared via smartphones in a matter of minutes, millions of people can access your content quicker. Here, we will outline how you can create compelling video content to reach your target investor audience using the power of social media advertising.

Play to your social media platforms’ strong suit

With almost 5 billion videos watched on YouTube, and over 8 billion videos watched on Facebook every day, this medium has shown itself to be a powerful and visually engaging mechanism among audiences. Social media is a great tool that a company can use for pushing out their most important information in a creative and digestible manner, however some platforms have different advantages when delivering video content.

Different platforms harbour pros and cons when it comes to distributing video content. Here, we break down which platforms are most effective depending on what your business end goal is.

● Best for short, informative videos that work without sound

● Best for snippets of information (60 seconds)

● Best for “how-to” content and case studies

● Best for longer, educational content that answers questions

Although understanding the strong suits of each platform is important for tailoring video content, it is also important to know that social amplification can add another layer of visibility and reach beyond a company’s direct online network.

Amplifying video distribution with social media

When creating content, it is important to consider how your information will be relayed to the public, especially when aiming to extend beyond your audience base. The main goal is to reach a wider scope of people in order for your company to get discovered by new investor eyeballs, receive higher engagement rates, and build up a positive reputation.

Market One Media Group utilizes top-tier business publications such as the Financial Post, BNN Bloomberg and Kitco to showcase content to a high-quality investor audience – whether it be videos or online articles. Through these partnerships, we’re able to tap into a network of over 2.5 million potential investors and are able to amplify our reach through strategic and targeted social media advertising.

Social media advertising is the next important step for a video once it has been published on our distribution networks because it broadens our audience. Based on the knowledge that social media networks utilize user information to serve relevant content to interested viewers, setting up targeting specific to each piece of video content is crucial.

To successfully promote a video on social media, the following questions should be considered:

Based on the specific industry, who is your target demographic?
Where does the majority of your target audience consume their information?
Who are your competitors and who is their target audience?
With these questions in mind, it is easier to generate an effective audience base who is more likely to engage with your content. Subsequently, these ads are able to generate better brand awareness and can help draw investors to your company’s website.

Adding video content to your website

When it comes to sourcing quality news and information on the web, investors will look at prospective company websites which provide a wealth of information. Every good website that is catered towards investors should include video pieces that encompass different elements of a company’s business. This can be done by incorporating clips of the CEO, drone footage of mining sites, discussing corporate social responsibility, or live conference footage.

As a company looking for new investors, here are some reasons why adding video content to your website is helpful:

●  Effectively deliver your message
●  Increase engagement
●  Add personality to your brand
●  Stand out among competitors
●  Be memorable

Moreover, creating multiple touch points with website visitors is imperative for public companies, and the best way to do so is through setting up a Facebook pixel. The pixel works to target your ads to the right people based on your website’s traffic patterns. This tool can improve your marketing strategy by guiding your ads to the people you want to reach and the people who have already shown an interest in your company.

Video content has proven its potential to transform journalism and traditional content distribution. Sharing a company’s brand organically, in the form of a visually moving story, is much easier to distribute and has drastically changed an audience’s experience when interacting with an organization. Pair this with strategic social media advertising, and you’ve got a solid marketing plan for your company.

Video isn’t dying down anytime soon, so we suggest adding it to your content marketing strategy because it has the ability to encompass your company’s voice in a short time span, can be optimized to reach the right people, and is inherently sharable.

For more information on how you can inform investors by creating custom video content, visit our website: www.marketonemediagroup.com

This story was featured in the Service Providers magazine.

Learn more about Market One Media Group at http://www.marketonemediagroup.com/ and on the CSE website at https://www.thecse.com/en/services/services-for-listed-companies/market-one-media-group.