Batteries have been around since 1800, when Alessandro Volta employed zinc and silver discs, among other components, to create a device (the voltaic pile) that generated electrical current. Well over two centuries later, Volta’s invention is more important than ever, with battery technology continuing to evolve at a breakneck pace.
Hybrid Power Solutions (CSE:HPSS) is an Ontario-based company with a home-grown take on the power storage industry that is proving to be a good match for today’s competitive landscape.
The company’s focus on batteries that operate to extremely high standards, thanks in no small part to domestic manufacturing with North American components, has won it a list of clients of which any entity would be proud. Colony Hardware, the United States Armed Forces, plus major power utilities and mass transit systems are all part of the customer base. It reflects a commitment to understanding user needs and delivering top-quality products that completely fulfill them.
“When I started Hybrid Power Solutions, the focus was on how to use batteries to transform the way the industrial and commercial sectors operate,” explains Hybrid Chief Executive Officer Francois Byrne. “What I mean by that is better performance, better safety, better ROI and zero compromise to what you are doing.”
A review of product specifications helps to illustrate this concept. Hybrid’s products operate in greater temperature ranges than those of its competitors, most of them from China, which is important given that many of its customers use products outdoors or in environments where operating conditions can reach extremes.
The Hybrid lineup comprises batteries from 3,000 watts up to 150,000 watts, with the ability to go even higher based on client requirements.
“We can power your welder off this battery, your crane off that one and your trailers off these ones,” says Byrne, highlighting a construction site scenario. “We bring the hybrid side as well with solar power generation. Essentially, we are transitioning our customers to a clean future without having to say ‘clean’ or ‘green’ or any of those things. We are selling clean technology based on performance and cost savings, and the side benefit is that we are sustainable and a better option.”
The Hybrid Power Solutions concept traces back to when Byrne was racing hybrid cars as a student while earning a degree in Carleton University’s Sustainable and Renewable Energy Engineering program. It was clear to Byrne that the torque performance characteristics that worked so well for race cars could be applied in commercial settings and meet industrial standards.
“We made a conscious decision early on that we were not going to be a consumer-grade product. Our focus has always been on manufacturing to a professional standard. Essentially, you are making your living using our product, and if it goes down it is dollars lost, not just an inconvenience,” says Byrne.
That commitment to understanding quality from the customer’s perspective is bearing fruit, with multiple users placing repeat orders after having a good experience with their initial deployment of Hybrid batteries.
Byrne tells the story of a California-based utility that contacted Hybrid after seeing a product review on YouTube.
“They bought a unit and six months went by and we hadn’t heard anything. We contacted them to see how things were going, and they said our battery worked phenomenally and was the only one that did exactly what they needed it to do. We received a second order, and then about three months ago they came back with a third order, this time for 105 units.”
Estimates of the size of the battery energy storage market vary, but one guideline, a recent report published by Fortune Business Insights, suggested US$114.05 billion by 2032, representing a compound annual growth rate (CAGR) of 20.88%.
With so much at stake, competition is sure to increase. It is going to be the companies that combine effective marketing with modern technology that succeed in the long run, a concept not lost on Byrne.
“Innovative technology is at the forefront of our strategy, but that will only get you so far,” says the CEO. “I’ve seen incredible technology that never gets into a revenue-generating company because the sales process wasn’t there. This is where we differentiate ourselves – our partnerships with large distribution channels and tier-one clients will enable us to scale in a way that other companies cannot.”
And given the geopolitical state of the world, where new global alliances are drawing battle lines that directly threaten the status quo, regional security concerns are playing a role in shaping the future of technology and the opportunities available to the corporate sector.
Byrne says that consumers don’t seem to care that much about where their products are made, whereas attitudes on the commercial side have shifted noticeably over the past few years. Business leaders increasingly feel that the West would be well advised to learn to fend for itself, so local manufacturing is taking on greater importance and becoming more appealing to purchasing managers.
“A lot of our products have parts not only from Canada but from the U.S. as well,” Byrne observes. “And while I’m not saying that it isn’t a challenge, as North America is lagging in certain manufacturing capabilities, we are seeing a transition. It is all leading to a holistic and North American-based manufacturing ecosystem.”
Clearly, Hybrid has established a strong base from which to support management’s longer term plans to aggressively scale the business. The market is there, the technology is there, not to mention accolades from an expanding list of customers.
As with many young companies, now Hybrid mostly needs time to grow to the level of operations it has in mind. And that is one of Byrne’s key messages for the investment community.
“This is a real company with real technology, and our door is open to our investors to come and see what we do,” Byrne says in offering some final thoughts. “How we take a raw cell and build it into something that will power your welder for three shifts straight. That kind of thing is difficult to do, but we’ve done it and we expect this company to grow to new heights. We need investors to believe in what we do in the same way our customers believe and help us scale this to a level where every construction, railway, mine and military site out there is using our product.”
This story was featured in Canadian Securities Exchange Magazine.
Learn more about Hybrid Power Solutions at https://www.investhps.com/.
