On this episode of the Exchange for Entrepreneurs Podcast we welcome back Bill Besenhofer, CEO of The Fresh Factory (CSE:FRSH). In this week’s conversation, we chat about the platform they have built to accelerate the growth of disruptive food and beverage brands that are vertically integrated from the farm to shelf.
The Fresh Factory strives to provide tangible answers to some profound questions facing modern consumers – how do we eat healthier? How do we do this at scale? How do we get better products on the shelves for ourselves and for our children? Delivering answers to these questions comes down to a shared vision across the value-chain of those participating in the food business AND a dedication to execution from the manufacturing-end to ensure safe, consistent and healthy products end-up on consumers tables. It’s not easy and Bill goes into detail as to how they are pulling it ALL together.
About The Fresh Factory: The Fresh Factory is a vertically integrated company focused on accelerating the growth of the fresh, clean-label, plant-based food and beverage brands of tomorrow. The Fresh Factory owns or partners with emerging brands in the plant-based space to develop, manufacture, and sell products made from fresh produce and recognizable ingredients. It operates from its centrally located manufacturing facility near Chicago, serving customers across the US. As a public benefits corporation, The Fresh Factory is ESG-focused, driven to make a lighter, greener impact on the environment and a stronger, positive impact on local communities and the food system as a whole.
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