Hadley Ford, CEO of iAnthus Capital Holdings, joined James Black after the iAnthus Market Open at the CSE Media Centre to discuss some of the firsts the company has achieved as an MSO in the cannabis space (4:11), how regulatory challenges in the US drive their strategy for branding and distribution (8:15), and his thoughts on the SAFE Banking Act, including how quickly he believes it will get through the Senate (14:37). Listen until the end to learn about the company’s mission to build a portfolio of iconic brands and delight their customers, for his opinion on the current vape ban in the US, and to hear why cannabis is a family business for him.
