Trulieve (CSE:TRUL) CEO Kim Rivers joined Grace Pedota during #WeedWeek to discuss the importance of inclusion as a value for the company and it’s “Trulievers” (3:00), the lessons learned becoming the first company approved to sell flower in Florida (8:00), and taking their expertise into new, competitive states in the U.S. (12:30). Listen until the end to hear how Trulieve is emulating the Whole Foods retail model, the importance of loyalty programs and data, and her pivot to the Cannabis industry as a recovering lawyer.