Jen Rainnie on Beach Lifestyle Footwear Brand Malvados | The CSE Podcast Ep30-S2
December 12, 20222 min read
Episode 30 of The Exchange for Entrepreneurs Podcast is live! The CSE’s Barrington Miller chats with Malvados Founder & CEO Jen Rainnie about her journey from being a former Canadian windsurfing champion to a fashion entrepreneur, her advice for women in business, and Malvados’s beach-inspired footwear and authentic brand identity. The conversation also addresses the steps Malvados is taking toward environmental, social and governance (ESG).
Here’s an overview of what Barrington and Jen discuss in this edition of The Exchange for Entrepreneurs Podcast:
00:00 – Introduction 03:27 – What is Barrington wearing? 04:19 – What is the landscape like being a female entrepreneur? 05:46 – What exactly is surf culture today? 06:51 – Who is your customer? 09:55 – What advice would you give to yourself knowing what you know now? 12:23 – What market has surprised you the most? 16:12 – What are your long term goals?
About Jen Rainnie
Upon her arrival home to Canada, Jen began a long and successful career in the action sportswear industry. Noticing a need for a more luxurious, yet comfortable sandal, an idea was sparked. Always one to seize an opportunity, Jen set out to create her own fashion-forward footwear label, one that would prove sandals aren’t just for the beach – they’re also for every festival, wind-in-your-hair, road-tripping moment in between. And so the story goes, MALVADOS was born.
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