Whatever their vision and whatever their size, the one thing that inevitably leads to success for all entrepreneurs is putting the needs of their customers first.

After many months of hard work and planning behind the scenes, this past Friday the Canadian Securities Exchange rolled out their new and enhanced website.

The new CSE website has been rebuilt from the ground up based on user feedback and data-driven design and represents an exciting intersection of desirability, viability and possibility.  The CSE team is proud to see their vision of a streamlined user experience take flight.

The Pace of Change

As many organizations in the financial sector know, keeping pace with technology is part of the new operating reality. While the CSE unveiled its current website just under two and a half years ago, much about the online experience has already changed. The rapid evolution in technology required creating a more responsive platform to meet user needs of today as well as into the future.

As New York Times columnist David Brooks once said, “The roots of great innovation are never just in the technology itself” and for the CSE one of the most important drivers for delivering an innovative digital experience was based on a very analog principle: putting the customer first.

With a greater focus on usability, responsiveness to a multiscreen world, and a greater ability to report marketplace activity, the new website ensures that key stakeholders can access the CSE website from whatever platform they choose to.

Exciting New Features

One of the most exciting features of the new CSE website is the fact that it is built to be responsive and adaptable – characteristics many entrepreneurs can readily identify with.

With a new navigation structure and menu design, pages and design elements can now render seamlessly across tablets, smartphones, desktops and whatever screens the future may hold.

Another very noticeable improvement in the website is the organization of information.

Based on extensive usage data as well as an understanding of user information needs, the navigation through the website has been simplified and made more intuitive. Quick links, for example, have been created to help connect individuals to popular information much more quickly.

There is also a much greater focus on providing service and support to website visitors.

A dedicated support section now exists as well as easy to find contact points across all pages. This means that the CSE team is more accessible to site users as is important support information that clients and investors may need to locate.

Finally, the new website provides users with an increasingly dynamic view of the activities of the exchange marketplace.

The new website will now include improved charts and updates on the CSE Composite Index, as well as activities happening at and around the exchange. The events calendar and corporate Twitter feed, for example, have been improved and made more accessible throughout the new site.

Opportunities Abound

Over the next few weeks, the CSE will continue to roll out improvements to the new website – a signal that constant evolution is a part of the new normal going forward.

With a new architecture and platform in place, the CSE has built the new site to not only be responsive in design, but also to respond to the feedback from users.

To that end, visitors to the site are encouraged to submit their feedback on the new website as well as report any bugs or hiccups in the new site they might encounter here.

This enhanced web platform represents a new chapter in the digital evolution of the CSE.  The pace of technological change is one that will require not only websites to be increasingly responsive, but also the people and processes behind those sites too. Fortunately, as an exchange with entrepreneurship in its DNA, change always equates to opportunity.