BevCanna Enterprises: Building a brand in a nascent category as Cannabis 2.0 takes hold in Canada
How do you build a brand – and a company – in a completely new consumer product category? It’s a question that Vancouver-based BevCanna Enterprises (CSE:BEV) is addressing as it prepares to launch a premium line of CBD- and THC-infused beverages in Canada, just months after the federal government legalized the sale of cannabis edibles…
