Setti Coscarella on the Better Way to Smoke

CSE's Phillip Shum chats with TAAT Lifestyle & Wellness Ltd. (CSE:TAAT) CEO Setti Coscarella about their objective to introduce an innovative, experience-driven alternative to tobacco cigarettes for tobacco smokers who aspire to leave nicotine behind.

Here's an overview of what they cover in this episode of #HashtagFinance:

0:35 - Introducing Setti and the TAAT mission
1:57 - Setti’s background with Phillip Morris’ heat - not burn - product (IQOS)
4:15 - How Hemp/CBD cigarettes emulate a tobacco/nicotine smoke
7:43 - Manufacturing and marketing differences between hemp and tobacco cigarettes
11:53 - Recently secured manufacturing partner and patent filing
14:42 - Where TAAT is currently being sold and tested
16:37 - What you didn’t know about the tobacco industry 
18:35 - Setti’s goals as the new CEO of TAAT
19:45 - TAAT’s opportunity in the 900Bn global tobacco market

Related links
https://thecse.com/en/listings/life-sciences/taat-lifestyle-wellness-ltd
https://taatusa.com/