Paul Woodward and Greg James on the Road to Base Metal Catalytic Converters

CSE's Anil Mall was joined by Paul Woodward, President, and Greg James, COO of Aether Catalyst Solutions, Inc. (CSE:ATHR) to share how the company is progressing its research in developing a low-cost, high-performance, three-way catalyst to replace the costly precious metals currently utilized in automotive catalytic converters.   

In this three-way conversation, Paul and Greg explain the cost ramifications of developing a base metal catalyst (2:39), how Greg is applying his 20 years of experience from Ballard Power (7:21), and why OEMs like Ford and Volkswagen are looking for a lower cost catalytic converter (13:56).

Listen until the end to learn about the chemistry of what happens in a catalytic converter, why their company doesn't need a marketing department, and why 90% cost reduction for catalytic converters is the ultimate goal.

Related links
www.aethercatalyst.com
thecse.com/en/listings/technology/aether-catalyst-solutions-inc