Ian Mclelland on the Shift from Traditional Media to Digital Content

Ian Mclelland, CEO and Founder of Proactive Investors, joins James Black to discuss how he turned his investing blog into a global financial news business (2:01), what Proactive offers that goes beyond the range of traditional news media and how they maintain their broadcast standards (8:24), why it’s important to have a global footprint in the industry (14:06), and how they create mutually beneficial relationships with third party syndication sites (20:22). Listen until the end to learn how investor interests and preferred media format vary by region, why Proactive created their app, and for Ian’s advice to publicly-listed companies on maintaining visibility and building trust with shareholders.