Billy Levy on How Branding and Distribution are the Keys to Defining the Cannabis Opportunity

Billy Levy, President of SLANG Worldwide (CSE:SLNG) sat down with Barrington Miller during #WeedWeek to share his insights from the pioneering "boot camp" days with Mettrum Health (0:30), how he is defining the cannabis opportunity in terms of consumer branding and distribution (3:30), and the important reasons why SLANG does not operate as a retailer (7:00). Listen until the end to hear how SLANG is applying tried-and-true sales methodologies from "boring" industries and the (somewhat accidental) marketing magic that happened when SLANG's products were advertised in LAX.