CSE's Barrington Miller is joined by Erica Williams, Founder and CEO of The Yumy Candy Company (CSE:TYUM), for a special International Women’s Day episode to discuss being a woman entrepreneur in the capital markets, including seeking opportunities, overcoming hurdles, and finding and providing support. The conversation also addresses brand marketing via social media.
Here's an overview of what Barrington and Erica discuss in this edition of the "Exchange for Entrepreneurs" podcast:
00:00 - Background and introduction
02:30 - The creation of The Yumy Candy Company
06:30 - Marketing your brand with social media
09:30 - Dealing with social media negativity
12:20 - What advice would you give to your younger self?
13:30 - Tackling hurdles related to your position
16:05 - Team and culture
18:20 - Supporting other women entrepreneurs
19:20 - Childhood role models
21:55 - Social media links and other information
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