“There is no magic formula,” states Cory Brandolini, CEO and founder of RESAAS Services Inc. which at its peak to date sat 1,892% above its February 2011 Initial Public Offering price of $0.25. Priced at around $1.60 at date of publication – despite its business being miles ahead of where it was when the stock was at $4.98 – the share price still represents a gain to original investors that anyone would be happy with.
“Share price appreciation is a function of two things,” Brandolini explains. “One, execute your business plan and make sure you are growing every month, and two, get that message out so people can understand clearly what you are trying to do. There is no magic to that – it is just hard work, execution on your model, growth of your user base in our case, and messaging that to the investment community.”
RESAAS was deliberate in formulating the right course of action before executing its business plan, spending over a year canvassing potential clients through focus group-style forums and one-on-one meetings with brokers and CEOs from all of the major brands. RESAAS clearly had a vision as to how they felt the industry needed to evolve and the results of a year’s worth of industry data collection served to confirm the team’s ideas.
The company then went into a calculated “stealth development” phase before launching the platform on a global basis. The result is a cloud platform connecting the entire real estate services industry around the world in real time. Finding out what you don’t know after you’ve already created your product can be lethally expensive, and since Brandolini and RESAAS CFO Cam Shippit come from the financial industry, they understand how critical a strong start is to long-term success.
“Our ideology is that we wanted to transform the industry – not disrupt professionals but advance their model,” says Brandolini. “Technology was not the industry’s strong suit. It needed to be solved from an outsider’s point of view, an agnostic point of view, by somebody who didn’t have a dog in the fight but was simply trying to address the legacy based problems within the real estate services industry.”
And what an industry to choose. As estimated by the US Federal Reserve, the value of combined commercial and residential real estate assets in the United States alone totals some US $40 trillion. Even though only a small percentage of properties change hands each year, the commissions available to real estate agents reach into the billions.
The RESAAS platform is a gorgeous piece of online architecture that gives realtors, brokerages, multi-national franchises and associations their own industry-specific enterprise social network. Users get to custom-brand their own environment and enjoy the functionality of real-time information sharing. Think of the power of Facebook and the productivity of Salesforce.com. “There had never been a platform built exclusively for the real estate enterprise side that advances the industry past its early baby boomer designed infrastructure,” says Brandolini.
In the third quarter of 2015, the company expanded its suite of services with the addition of the RESAAS Marketplace, where industry professionals can access a wide variety of services from companies such as Top Producer, DocuSign and Dotloop at prices available only to RESAAS members. There are now over 50 participating companies, and counting, in the RESAAS Marketplace. “Our strategy early on was to allow other real estate service providers that offer best in class products the ability to integrate directly into our platform and expose their services within our Marketplace,” says Brandolini.
Then in the fourth quarter of last year RESAAS introduced an exciting new feature on the platform called RealTimeMLS.
“At the end of 2015 we launched a game-changer for Real Estate Associations. RealTimeMLS is a technology that looks to eliminate static data collecting and turn that process into a real-time model,” says Brandolini. “With RealTimeMLS, for any listing that an agent posts on the RESAAS platform, all of the members of his or her local association will be notified of that listing in real time, and the listing information will be pushed to that agent’s local MLS.”
Standing behind this young tech juggernaut is a balance sheet that at December 2015 boasted $6.8 million in cash and just over $438,000 in accounts payable and liabilities. RESAAS has raised well over $20 million since it was established but at the end of last year had barely over 33 million shares outstanding. Talk about solid corporate financial management.
Modern tech companies often get high-per user valuations, and there is little reason to believe RESAAS will not one day visit those hallowed realms. After all, its user base is ultra-focused and full of high-paid professionals with shared interests that at the same time have something in common with every single one of us, as we all need somewhere to live.
Asked about achieving appropriate share valuation, Brandolini has one more piece of advice. “You have to be able to get your value proposition across,” he says. “Are you disrupting an industry, are you advancing an industry, or are you solving an industry problem? You had better be able to answer one of those three questions affirmatively if you want the value of your company to be properly recognized on the stock market.”
Learn more about RESAAS Services Inc. at http://www.resaas.com/ and on the CSE website at http://thecse.com/en/listings/technology/resaas-services-inc